3 Design Secrets For Powerful Postcards
by America North Printers
Nov 04, 2023
While postcards evoke nostalgia and joyful connections with loved ones, they’re also potent marketing tools for businesses. Whether you’re sending reminders, tempting customers with coupons, or announcing a grand opening, custom postcards are a budget-friendly method to attract new customers and drive sales. But how do you design a postcard that rises above the clutter and turns recipients into loyal customers? America North Printers reveals 3 design secrets for impactful business postcards:
1. Go Big or Go Home: While the standard 4″ x 6″ postcard qualifies for cost-effective first-class mail, consider scaling up. A larger format, like 5.5″ x 8.5″, makes your message stand out in mailboxes and allows for more information. This is especially effective for businesses introducing their brand to new audiences.
2. Craft a Headline that Captivates: Your headline is the first thing eyes see, so make it count. Use emotionally charged language that hints at valuable information below, but avoid misleading claims. Instead, focus on solutions to common problems your audience faces. Knowing your target audience is key. Millennials and Gen Z might respond better to casual or humorous language, while seniors might prefer a more formal tone.
3. Drive Action with a Clear Call: Don’t leave your audience wondering what to do next. Include a strong call to action that compels them to take the next step. Tell them exactly what you want them to do, whether it’s visiting your website, calling a specific number, or redeeming a coupon in-store. To incentivize action, offer a compelling reason. Highlight savings opportunities, exclusive offers, or prize draws to motivate your audience to engage with your brand.
America North Printers: Your Partner in Postcard Success
At America North Printers, we understand the power of effective marketing materials. We’re dedicated to helping you design and print custom postcards that capture attention, drive action, and propel your business forward. Contact us today and discover how our expertise can transform your postcard campaign into a resounding success.
1. Nature Inspired
A major wedding design trend this year is a return to nature. From botanical motifs to soothing, muted tones, many designers focus on bringing the outdoors onto the page. Think lavender, rose, and cypress inspired schemes. Choosing the elements for your invitation can be deeply personal. Try considering your favorite flowers or a few plants that have symbolic meaning.
2. Maps
Another growing trend print shops are seeing is putting a map somewhere on the invitation. These maps could be an artistic representation of an actual location, like a hometown, where you two first met, or the wedding venue itself. Alternatively, it could be a custom map condensing many different locations that are important to you both.
3. Website URLs & QR Codes
Finally, bring a little technology to a traditional medium. Nowadays, many couples set up websites that have all the relevant information about their nuptials, such as information about the venue, a link to their gift registry, and much more. In addition to including the link, you can also generate a QR code. Having the print shop include both makes it easy for anyone with a smartphone to quickly access the site.
If any of these trends speak to you or you have your own unique idea, bring it to America North Printers. For more than 40 years, this print shop has served residents and businesses throughout the Anchorage, AK area. Their dedicated team is known for their custom work and comprehensive services. To learn more about their products and request a quote for your project, visit their website or call (907) 562-6416 today.
